ANTHONY DAVID MORROW ***** Cerritos, CA 90703 Office: 562.467.0093 Mobile: 714.342.4032 Email: adm@imadm.com LinkedIn.com/in/AnthonyDMorrow SUMMARY ***** Dynamic, creative, and results-proven marketing, advertising, sales, and public relations leader and teammate with 10+ years of experience. Able to drive revenue through strategic planning, budgeting, and day-to-day execution. Recognized for exceptional quality of work, detailed follow through, and big picture, innovative solutions. Strong, diplomatic communication skills with all levels of internal and external contacts. Champion of coordination between marketing, sales, and operations for an integrated brand communication and the resulting, improved relationship with the consumer. PROFESSIONAL EXPERIENCE ***** Storage Solutions / Union Development Co. / Barker Pacific Group ‹ Los Angeles, CA (Storage Solutions is the self-storage division of real estate development companies UDC and BPG) 2007 ‹ PRESENT Marketing Manager ‹ Cerritos, CA * Managed all aspects of marketing, advertising, and public relations, focused primarily on the brand and performance growth of the self-storage portfolio. * Developed strategic marketing plans to support individual storage facility locations; planned and implemented targeted marketing and advertising activities. * Guided business through an unprecedented period of fierce competition growth and economic and real estate downturn ‹ all while establishing a successful brand identity from a newly created company name and logo. * Grew internet presence and transactions: established pay-per-click advertising, email marketing, and social media programs, improved organic search rank with SEO, local search listings, and use of multimedia. * Tracked and analyzed program performance to optimize ROI: reduced marketing budget by 28% over four years and delivered higher leads/traffic (+23.1%) and more customers (+13.5%) at lower cost per acquisition. Beverages & Beyond Brands, Inc. ‹ Charlotte, NC (New, non-carbonated beverage division of Coca-Cola Bottling Co. Consolidated) 2007 Territory Manager: Southern California / Southern Nevada ‹ Los Angeles, CA * Obtained key distributor and retail outlet distribution, sales, and advertising support for all BYB brands. * Developed sales plans for each customer to enhance speed to shelf and increase consumer take-a-way. * Assisted in the development of regional marketing activities which fostered consumer awareness and trial. * Developed and maintained key account relationships at the senior management level. * Communicated market conditions and competitive activities; recommended plans to protect and grow market share. * Ensured placement of product, point of sale materials, and off-shelf display activity at agreed upon support levels. ADM: Advertising | Design | Marketing | Public Relations Consultant ‹ Cerritos, CA 1999 ‹ 2007 * Developed marketing and PR plans, strategies, and collateral to successfully promote clients' business. * Created a wide variety of informational and promotional materials for clients including: websites, press releases, newsletters, brochures, business cards, postcards, audio/video/multimedia projects. * Aided an independent musician group to obtain a 600% increase in website visits, a 75% increase in event attendance, and several industry awards, award nominations, and recognition. Coinstar, Inc. ‹ Bellevue, WA (Self-service coin counting, prepaid products [wireless, long distance, debit/cash cards, gift cards] financial services [payroll cards, money transfers], amusement vending, and front-end category management at retail) 1997 ‹ 2005 Account Manager, Sales Operations Supervisor (SOS) ‹ Cerritos, CA (2004 ‹ 2005) Account Executive/Manager ‹ Cerritos, CA (1998 ‹ 2004) Retail Operations Representative ‹ Cerritos, CA (1998) Marketing Associate ‹ Cerritos, CA (1997) * Established and managed retailer accounts in the installation and service of self-service coin counting and electronic services kiosks and electronic point-of-sale payment programs in retail stores. * Grew relationships with major retail customers; pursued and obtained new customer business. Increased customer accounts by 220% and total kiosk install base by 63% over seven years. * Negotiated and re-signed a major supermarket chain to a 3-year contract worth $15 million in gross revenues. Contract included new revenue-producing products and services and core-business exclusivity. * Increased revenue for customer retailers and Company by establishing and promoting effective demographic and community targeted marketing activities in conjunction with retailers, such as co-op advertising and promotional programs, that increased kiosk transactions/sales. * Ensured optimum business efficiency, satisfaction, and performance of existing customers, through constant contact, communications, and presentations with key customer representatives, furthered by obtaining significant understanding of customers’ business and anticipating their needs. * As SOS (Sales Operations Supervisor), coordinated critical sales communication strategies and collateral documentation, and acted as "voice of customer" and primary liaison between various internal departments and sales team, ensuring customer requirements were consistently met. * Assisted in organizing and executing regional public relations and media events and performed as spokesperson resulting in millions of impressions from print, radio, and television media outlets. * Rapidly promoted to critical sales roles by demonstrating quick ability to understand business and meet company and client needs and goals. * Recognized as a strong performer, innovator, and leader, receiving multiple awards and recognition including: Retail Account Development Employee of the Year (2002), Retail Account Development Outstanding Performance Award (1999, 2000), Employee Recognition Award nominee (Q1-2001). Velo Allegro Cycling Club ‹ Long Beach, CA (Bicycle recreation fitness and racing membership organization) 1999 ‹ 2009 Director of Public Relations (2007 ‹ 2009) ‹ Cerritos, CA Editor, Webmaster, & Sponsor Liaison (2002 ‹ 2006) ‹ Cerritos, CA Newsletter Editor, Sponsor Liaison (1999 ‹ 2002) ‹ Cerritos, CA * Developed and executed public relations strategy to increase recognition, membership, and sponsorship revenues. * Acquired relevant components (e.g., news, photographs, video, activities, results) and wrote to write and create content. * Nurture sponsor relationships and create an attractive and compelling annual sponsorship proposal. * Create and maintain website and online resources and digitally publish and print newsletter. ADDITIONAL PROFESSIONAL EXPERIENCE ***** Bicycle Racing Monthly ‹ San Diego, CA (Monthly periodical focused on bicycle sport racing news, events, results, and articles) 1996 ‹ 1998 Advertising Sales Representative ID Entity ‹ Diamond Bar, CA (Market Research firm) 1996 ‹ 1997 Field Interviewer, Data & Statistical Assistant American Stores / Sav-On Drug Stores ‹ Buena Park, CA (Retailer, drugstore) 1992 ‹ 1997 Assistant Manager ‹ Long Beach, CA (1996 ‹ 1997) Specialist ‹ Merchandising & New Store Sets ‹ Southern California (1994 ‹ 1996) Clerk, Department Head ‹ Artesia, CA (1992 ‹ 1996) EDUCATION ***** B.A., Business Administration, Marketing ‹ California State University, Fullerton SKILLS & PROFESSIONAL TRAINING ***** * Extensive computer experience (Windows, Mac) with strong proficiency with applications including Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Adobe Creative Suite (Illustrator, Photoshop, InDesign), Lotus Notes, and many others. * Internet, digital media, and social media proficient including development technologies (HTML, PHP, JavaScript). * Completed FranklinCovey’s "7 Habits of Highly Effective People" workshop